New solution brings the power of in-store expertise directly to digital shoppers
NOVEMBER 12, 2024
[London, England] — Transforming online retail with the power of human connection, Parla Retail launches Parla Connect, enabling merchants to extend their in-store expertise to digital shoppers this holiday season.
Parla Connect empowers online retailers to deliver personalized shopping experiences through instant video connections, bridging the gap between online convenience and in-store service. With Parla Connect, online retailers can interact with their customers by video at the click of a button, whenever the customer seeks out service.
It's like having your best salespeople available 24/7, ready to engage with customers at the precise moment they need a quick answer to cement a purchase decision.
"Today's online shoppers are craving human connection and expert guidance," says Founder Jamila Jamani. "Parla Connect delivers exactly that—connecting customers with knowledgeable sales professionals at the moment of highest intent, just as they would experience in a retail store."
Troubadour, a London-based sustainable retailer and early adopter of Parla, has experienced a remarkable transformation. "When we connect with customers via video, our conversion rate jumps to 48% — a dramatic lift that has transformed our omni-channel strategy," explained Samuel Bail, Co-Founder at Troubadour.
"Being able to connect with customers anywhere in the world over video is invaluable to us. During the holiday season, answering questions quickly and clearly is more important than ever, and Parla makes that possible. We can’t imagine navigating this time of year without Parla Connect."
Imagine a customer browsing your online store, searching for the perfect holiday gift. Within seconds, they're connected to a knowledgeable sales professional who provides personalized recommendations, answers detailed product questions, and offers the confidence needed to make an informed purchase decision. This is the Parla Connect experience—transforming uncertain browsers into satisfied buyers through the power of human connection.
Parla Connect offers swift implementation for retailers targeting holiday shopping traffic. The company's streamlined setup process ensures retailers can be live within 24 hours, maximizing the critical fourth-quarter shopping period.
Jamila Jamani
jj@parlaretail.com
Parla Retail enhances e-commerce through software and solutions that bring authentic in-store experiences to digital shopping. Learn more at https://www.parlaretail.com.