We are thrilled to announce the formation of a Strategic Advisory Board, bringing together leading retail experts to drive the continued growth of Parla. Retail.
JANUARY 9, 2025
[London, England] — Parla Retail’s advisory team will guide us in executing our mission to inspire an industry wide shift toward people-centric online shopping:
Kevin Ertell - Kevin brings in depth retail and digital perspective to humanize the online shopping experience at scale, building on his experience as VP of Global Retail Operations for Nike, SVP of Digital for Sur La Table and decades of retail and ecommerce experience at Tower Records, Borders and other offline and online retailers.
April Sabal - April's deep expertise in maximizing the effectiveness of retail salespeople helps retailers unlock their most valuable assets. Insights from her books The Positive Effect and Incurable Positivity, and her experience as a retail leadership coach, VP of Global Retail Sales and Operations for Davids Tea, and Sales and People management leadership positions at Holt Renfrew, Apple, Laura Canada, GAP and Starbucks grounds this perspective in practice.
Dominick Miserandino - Dominick's decades of leadership in branding, content creation and retail analysis brings an in-depth understanding of the industry as Parla Retail seeks to transform the future of work and shopping. His experience as CEO of Retail Wire, publisher of multiple media platforms, and industry analysis at the Wall Street Journal, Goldman Sachs and other major institutions bring deep branding and marketing expertise to the board.
Renee Hartmann - The author of Next Generation Retail, Renee brings expertise in strategic growth, branding and retail technology to Parla as we scale our SAAS business with offline and online retailers alike. With experience in finance at Putnam Investments, branding at Ogilvy and Mather, and as a retail entrepreneur and advisor, Renee has guided large and small retailers and technology companies through strategic growth initiatives.
At Parla Retail, we are obsessive about the power of people to transform e-commerce, which has naturally led us to assemble this team of leaders in the human-centric aspects of the digital world.
We look forward to working closely with this Advisory Board to execute our strategy: bringing a human connection to the online shopping experience, supported by AI and instant video commerce.
Parla Retail supercharges e-commerce with people-centric video software and AI solutions that fuse in-store retail engagement with online shopping
New solution brings the power of in-store expertise directly to digital shoppers
NOVEMBER 12, 2024
[London, England] — Transforming online retail with the power of human connection, Parla Retail launches Parla Connect, enabling merchants to extend their in-store expertise to digital shoppers this holiday season.
Parla Connect empowers online retailers to deliver personalized shopping experiences through instant video connections, bridging the gap between online convenience and in-store service. With Parla Connect, online retailers can interact with their customers by video at the click of a button, whenever the customer seeks out service.
It's like having your best salespeople available 24/7, ready to engage with customers at the precise moment they need a quick answer to cement a purchase decision.
"Today's online shoppers are craving human connection and expert guidance," says Founder Jamila Jamani. "Parla Connect delivers exactly that—connecting customers with knowledgeable sales professionals at the moment of highest intent, just as they would experience in a retail store."
Troubadour, a London-based sustainable retailer and early adopter of Parla, has experienced a remarkable transformation. "When we connect with customers via video, our conversion rate jumps to 48% — a dramatic lift that has transformed our omni-channel strategy," explained Samuel Bail, Co-Founder at Troubadour.
"Being able to connect with customers anywhere in the world over video is invaluable to us. During the holiday season, answering questions quickly and clearly is more important than ever, and Parla makes that possible. We can’t imagine navigating this time of year without Parla Connect."
Imagine a customer browsing your online store, searching for the perfect holiday gift. Within seconds, they're connected to a knowledgeable sales professional who provides personalized recommendations, answers detailed product questions, and offers the confidence needed to make an informed purchase decision. This is the Parla Connect experience—transforming uncertain browsers into satisfied buyers through the power of human connection.
Parla Connect offers swift implementation for retailers targeting holiday shopping traffic. The company's streamlined setup process ensures retailers can be live within 24 hours, maximizing the critical fourth-quarter shopping period.
Jamila Jamani
jj@parlaretail.com
Parla Retail enhances e-commerce through software and solutions that bring authentic in-store experiences to digital shopping. Learn more at https://www.parlaretail.com.