Gain actionable insights throughout the sales process
Understand INTEREST & PURCHASE INTENT
Track CUSTOMER ENGAGEMENT
Measure SALES TEAM PERFORMANCE
Real-time selling cues
Interest & purchase intent
Gain insight to understand each customer’s interest and purchase intent during 1-to-1 and group live selling sessions.
Information includes:
- Product pages viewed
- Items added to wishlist
- Items added to cart
- Shopping cart value
If Parla is like a physical store – the analytics are like seeing what merchandise a customer is
picking up, bringing into a fitting room and taking to the checkout counter.
- Co-Founder, HNDSM
Automatic feedback loops
Customer engagement
Following each live commerce interaction, Parla tracks customer activity across all channels so you’ll know when to
re-engage and when you can anticipate making a sale
- TRACK INTEREST & INTENT based on each interaction with content received
- MEASURE THE RESPONSE RATE of each communication channel so you know the best way to
connect
- RECEIVE NOTIFICATIONS that alert sales teams when customers reach out
Dashboard & Workflow
Sales performance
Get a complete and up-to-the-minute picture of your sales metrics so you can better manage your sales team
- AGGREGATE PERFORMANCE displays trending products, sales targets, and live commerce
wins
- INDIVIDUAL PERFORMANCE tracks sales vs. target, actionable items, and today’s schedule for
each salesperson
Know your customer
Access to information
Unlock customer information so your sales teams can personalize any conversation
- PURCHASE HISTORY is easily accessed and filtered so sales teams can make appropriate
recommendations
- WISHLIST ITEMS are displayed so sales teams can continue the shopping journey with their
customer
- CUSTOMER NOTES and tags can be added to any profile so sales teams can stay on top of
their customers’ requirements
Parla’s live commerce platform improves performance so online = in person
