In case you're wondering why your organization should consider a live commerce platform, versus using the status quo of Zoom, FaceTime, Calendly, etc. Here's a quick overview:

Functionality enter image description here Generic Meeting Tools
Integrated website CTA + video capability Single platform for appointment scheduling, on-demand and 1-to-1 live video ❌ Not designed for B2C
CTA: Appointment booking Customizable bookings for stores, departments, and individual salespeople ❌ Limited booking functionality, expanded functionality requires additional costs
CTA: On-Demand booking Connect customer and salesperson in real-time (without appointment scheduling) ❌
CTA: Instant booking link Generate and automatically share live video link via email, SMS ✅
Sales team scheduling + roster capabilities Integrate with scheduling software + calendar systems so customers only connect with sales associates when they are available.
Option to auto allocate customer to salesperson based on custom criteria.
Option to re-connect customer with the same salesperson to continue the conversation.		 ❌ Limited integrations + roster allocation
Clienteling: Create ongoing customer relationship Integrated SMS, email, and WhatsApp to continue conversation with customer ❌
Automatic salesperson notifications Standard and custom notifications to alert salespeople of new customer information + follow-ups ❌
Live video sales channel: Commerce enabled Parla API linked to product catalog, CRM, payment gateways so information updated in real-time ❌
Integration with internal team's workflow Seamless transitions from CTA to live video calls to purchase and follow-up ❌
Brand integration Matches brand look and feel, customize email and SMS templates Minimal branding options
Automatic appointment reminders Automatic SMS and email reminders sent to customers ❌
Reporting Real-time analytics on salesperson efficacy, customer engagement, and HO overview.
Clear ROI data between live video calls and sales conversion		 ❌